Mindy is the UX lead for Google’s kids initiative. She leads a team of researchers and designers focused on creating the best products for kids and families. The UX team brings to life the needs of kids around the world and helps teams understand learning theories and developmental principles that impact product design, vision, and strategy. Prior to Google, Mindy was at Netflix as the first kids and family researcher. Before that Mindy spent over 6 years at Sesame Street with her most recent role being the Director of Content & Innovation Research. She holds a Master’s in Educational Psychology from New York University (NYU).